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About Friends of Fallbrook

The Story of FoF

By Tracey Lubben, Founder

Friends of Fallbrook began on a whim. I saw that other communities had successful Facebook groups that provided crucial information to its members during emergencies and also helped businesses reach thousands of locals for free. Social media wasn’t new, but the ways in which we could use it for massive community outreach were gaining popularity and growing rapidly. 

During a heat wave and dry Santa Ana conditions in May 2014, multiple wildfires broke out simultaneously in San Diego County. Fires popped up seemingly out of nowhere along the coast, crossed over into Escondido, and made their way up the 15 freeway into Bonsall and Fallbrook. I had never seen anything like it. 

I was working in Escondido that day and I remember what a useful tool one of their community groups was. We were receiving information, in real-time, about new fires and evacuations. The local news stations just couldn’t keep up. 

When I left work that day and saw the fires burning along the 15 freeway, it was terrifying. This fire seemed to have encompassed all of north county in a giant circle and was returning back to its origin. When I got home, I flipped through every news station in an attempt to find information about evacuations in our area and it seemed that most of information being broadcasted on the local stations was hours old. I logged into Facebook to see what friends in the area were posting and that seemed to be more helpful, so I relied on Facebook to show me where the fires were and which directions they were heading. That’s when it occurred to me that as fire-prone as Fallbrook is, we should have a community Facebook group to share information.

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Another incident that contributed to the launch of FoF was seeing one of my favorite markets and deli (Rocky Peak) basically disappear overnight. One day, the brick-colored building that I had parked in front of thousands of times over the years was there and the next it was being painted yellow and turned into a discount marketplace. I was crushed. My son and I loved to go to The Rocky Peak after school for “shakes” (that were actually healthy smoothies). I always picked up a couple of salads, a few sandwiches, and some Nirvana bars (if you know, you know) while we were there, too. The Rocky Peak’s sudden closure shook me. But Rocky Peak wasn’t the only business that disappeared in the night. It wasn’t uncommon and it spoke to the level of support our small businesses received from residents. 

Friends of Fallbrook was created shortly after that. 

Over the past 9 years, Friends of Fallbrook (FoF) has evolved into a positive community chat and business promotion group. In the early years, we had one rule: “Be kind.” It was important to me that we practiced thoughtful consideration when posting in the group because I wanted FoF to be a safe space for all. Businesses could promote every day instead of once per week like many other community groups. Members could ask questions, post events, and receive recommendations for just about anything…for free.

Our Group Team

Friends of Fallbrook

The Friends of Fallbrook Admin team was hand-selected based on their knowledge of Fallbrook and our sister-cities (Bonsall, Rainbow, and De Luz). Most, if not all of our admins have lived in the community the majority of their lives. FoF admins are volunteers who dedicate their personal time to the betterment of Fallbrook, with an emphasis on the local economy and member/business support. If you have any questions about our site or the group, any of our wonderful admins can help you!

Peggy Hanne, Founding Admin

Hi FoFers! My name is Peggy and I’ve lived in Fallbrook for 38 years!

Lisa Wilson, Founding Admin

Hello Friends!  My name is Lisa and I’ve lived in Fallbrook my entire life. 

Michelle Funkhouser, Admin

I started my FOF admin journey in 2018. I’ve had the opportunity to be super involved in the community.

Kathryn Adams, Admin

I’ve been involved with Friends of Fallbrook for the past 6 years and enjoy being a part of our community

Holly Schaefer, Admin

Hi friends, my name is Holly and I am an admin and the VP of Events and Marketing for Friends of Fallbrook!

Tracey Lubben, Founder

Hi everyone, I’m Tracey! I grew up in Vista, moved to Fallbrook in 1998 and settled in Bonsall in 2002.

Why Choose Friends of Fallbrook?

FoF was created by residents who understand the unique challenges of "small town" life.

Support From Locals

Our group was founded by your neighbors and friends. Our operations are based in Fallbrook & Bonsall, California

Admin Panel

We are here to serve 365 days per year!


We do our best to serve our community by providing important information in a timely manner.


friends of fallbrook

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